email list for published members

Not that I know much, but I do know I have a need for an email list of people who enjoy reading poetry.

My book, Collected Chapbooks 1997-2009 was released Dec. 5, 2009, and I would like to get the word out.

publishAmerica is the publisher.

I have quite a number of selfpublished books around for about thirty years, but this is my first endeavor with a legitimate publisher.

So, how do we develop a mailing list?